Meet Ruth
I’m Ruth Yimika Afolabi — a brand strategist for entrepreneurs, digital storyteller, and founder passionate about helping ambitious people shape ideas into movements. From building a global platform to influencing brand strategies across industries, I believe the right story, told with purpose and precision, changes everything.
A Multifaceted Journey
As a third-generation British Nigerian, ambition has always been part of my story. I studied Politics at university, spent weekends immersed in sport, and grew up believing that women could be academic, creative, ambitious, and passionate — all at once. That belief continues to shape how I build, lead, and tell stories today.
Building A Global Platform
At 19, I founded Magnify: a platform equipping women through faith, creativity, and leadership. What began as a university project now reaches hundreds of thousands monthly through a podcast, print magazine, live events, and a global community. Along the way, I’ve interviewed trailblazers like entrepreneur and mogul Jo Malone, actress Letitia Wright, and designer Jerry Lorenzo (Fear of God) — creating spaces where ambition and purpose meet.
Helping Brands Unlock Their Next Chapter
Today, I work with founders, entrepreneurs, and businesses ready to evolve their brand for greater impact. Through 1-1 consulting, The Brand Boost sessions, and strategic storytelling, I help sharpen positioning, elevate messaging, and unlock new growth opportunities. If you’re ready to define your next chapter with clarity and confidence, I’m here to help you make it happen.